Why is YRT's Advertising Budget higher than its Service Budget?
Earlier today, I headed to Markville Mall, in Markham to run some errands. On my way back, I caught YRT's VIVA Purple bus from the stop at Bullock. While I was waiting, I saw a notice posted on the shelter from YRT related to service changes that took effect on October 31st. A picture of it is below. I could not help but notice the bottom part. It suggests that "Don't worry, if you can't get a ride, YRT will be there for you." Frankly, that is a blatant lie. The route changes listed above tend to be cuts. Oh, your 56 Gorham-Eagle bus used to be rush hours only, every 60 minutes? Don't fret, it will now operate every 64 minutes. As the title of this article suggests, advertisements like this everywhere are quite funny when you consider that the service provided by York Region Transit is, at best, minimal. Realistically, if mom can't pick you up, may of as well wait for her to be able to, you'll get home faster. It reminded me of something YRT had d...